What are your rates?

We operate using two basic fees: Creative Fee and Post Production Fee.


Creative Fee: This component reflects the time and skill it takes to complete the project, including preproduction tasks: Client meetings, advance site visits, and other site-specific preparation. The Creative Fee also includes a boilerplate set of 10 year standard licensing rights (Editorial, Trade Show Display, Corporate Collateral, Website, Social Media (photo credit required), Professional Competitions, Trade Magazines, and Wall Display).


Post Production Fee: After the initial shoot, we spend a significant amount of time editing your images to make them perfect. This can include color correction, retouching, compositing, and preparing master files for final delivery. It is not unusual for the Post Production work to consume as much time as the photography.

Retainer Fees: The creation of exciting dishes/drinks and weekly specials are the drivers of repeat business. Ask us today about our retainer services to keep your menu up to date. Our retainer service is also a great option for many businesses with weekly/monthly social media campaigns.

Rate sheets available upon request, send us an email and we’ll get it right out to you!

What is cost sharing?

Sharing the cost of a project is a common and valuable practice. It is very beneficial to consider other parties who might benefit from photographs of your project: The owner, designers, architects, contractors, consultants, tenants, product manufacturers, engineers, etc. We charge a licensing fee for each additional party, then divide the total fee by the number of parties involved, which can lead to huge savings for each client.


Can the images be shared on Social Media?

Absolutely! We want you to get the most out of your images. Social media usage is included in our standard licensing agreement for 10 years. We just simply require photo credit on all social media posts @waackcreative.

Can the licensed image be shared by others for use?

They cannot be shared for use by third party entities. However, there are extensions of the licensing agreement that can be entered. Contact us for details.

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©Waack Creative LLC.


| Commercial Photographer & Videographer |  Fine Art Photographer |